This strategy worked well for Holmes – at least for awhile. There’s nothing unethical about it, unless you misrepresent facts.
![elizabeth holmes today elizabeth holmes today](https://www.sanjoseinside.com/wp-content/uploads/2022/01/ELIZABETH-HOLMES.jpeg)
Elizabeth holmes today professional#
Every good sales professional knows to “overcome objections.” But whenever visitors started asking her questions that were too close to the Big Lie (the product had major flaws), she aggressively pushed back with, “don’t ask us to reveal trade secrets.” While this shut them up, it did not solve her problem.Īnother tool of innovators trying to build the buy-in for their ideas is to use the “fear of losing out” technique.
Elizabeth holmes today how to#
Holmes knew how to deflect when her offering proved vulnerable. (It is amazing that General Mattis apparently didn’t bother to check out the false claim that the military was already piloting the product on battlefields).
![elizabeth holmes today elizabeth holmes today](https://media-cldnry.s-nbcnews.com/image/upload/newscms/2021_35/3503579/210903-elizabeth-holmes-se-120p.jpg)
She was particularly good at establishing credibility, and somehow managed to charm such luminaries as Henry Kissinger, George Shultz, and James Mattis to serve on her board of directors, along with not a single scientist nor medical doctor who might have red-flagged problems with the Edison. military on battlefields,” she promised would-be investors. “Our equipment is already in use by the U.S. Yet the one person she failed to call it on was herself.Īnd once she edged down that path with little lies, little deceptions, she got trapped into telling bigger and bigger lies. I constantly make decisions and change them as needed. Holmes’ was ultra-tough on herself to keep upping her game: “I am never a minute late,” she wrote in one entry. She made mentors of people like Larry Ellison and big-name investors like Tim Draper, who in turn helped convince big-name investors like the DeVoss family, the Cox family of Atlanta, and Rupert Murdock, who lost $125 million in the collapse. She wore turtleneck sweaters to subliminally get people to think she might just be the second coming of Steve Jobs, her hero. Young and inexperienced in business, she apparently disciplined herself to speak in a deep and unemotional voice to make her seem older and more credible. As a journal she kept revealed during the trial, Holmes kept up a grueling personal development regimen: “4 a.m. Innovators need to believe in themselves and think big, and they need self-discipline. He carefully documented how Holmes and COO Ramesh “Sunny” Balwani resorted to using conventional test equipment behind the scenes, while pretending to patients and investors that Edison had performed the work. Yet his damaging reporting led to Theranos’ unraveling. Carreyrou was pilloried before the Theranos staff and threatened by Holmes’ attorney and company stakeholder David Boies. She harassed, threatened, and tried to silence internal whistleblowers. In the book Bad Blood, Wall Street Journal reporter John Carreyrou detailed how Holmes went extreme.
![elizabeth holmes today elizabeth holmes today](https://static01.nyt.com/images/2022/01/02/multimedia/31holmes-numbers-top/31holmes-numbers-top-jumbo-v2.jpg)
But instead of coming clean, Holmes chose to double down and lawyer up. The Edison was never able to perform any blood tests reliably.
![elizabeth holmes today elizabeth holmes today](https://tycoonherald.com/wp-content/uploads/2022/01/where-elizabeth-holmes-went-wrong-the-3-levels-of-venture-development-675x450.jpg)
Elizabeth holmes today trial#
As the 18-week trial revealed, it was all smoke and mirrors. “The results are faster, more accurate, and far cheaper than conventional methods,” crowed Wired Magazine in a 2014 cover story. Capable, according to company literature, of performing “hundreds” of separate tests, from standard cholesterol checks to AIDs and leukemia. Several drops of blood could then be tested by another Theranos invention, the Edison. Theranos invented the nanotainer, which collected blood through a simple, painless finger prick.